WISSOTZKY DIGITAL

Wissotzky’s digital presence was completely reworked in parallel with the brand refresh. Previously, the brand operated several mini-sites and social media accounts with no cohesive content strategy and very little consistency between touchpoints. My role was to create a unified, modern digital ecosystem.

I led the design and creation of a new website as the brand’s digital home, with key sections such as a full, detailed Collections area with links to purchase on Amazon, a storytelling space dedicated to the brand’s rich family heritage and values, and Tea Secrets, a content hub with tea-based recipes, wellness tips, stories and more.

In addition, I reviewed and rebranded all social media channels, defining a fresh content strategy with a consistent tone of voice, visual identity and messaging across platforms.