schlomi, with a c
about
Hi! I’m Schlomi Melki, Brand Architect and Marketing Strategist who builds brands that are both beautiful and successful.
My focus is to clarify and augment your brand DNA, give it an identity people remember, then turn that clarity into measurable growth.
My path is diverse. I started my brand and marketing path over 20 years ago, I created 2 companies, I worked closely with product, sales, and creative production. Over the years I led positioning work, campaign planning, and go-to-market plans in both B2C and B2B contexts. That gave me a practical view of what moves a market and what teams need to deliver consistently.
I specialize in brand identity systems, marketing strategies and content frameworks that teams can actually maintain.
This mix of strategy and design is where I am most useful. It lets me move from the story to the system, and from the system to assets that perform.
Multilingual when helpful, in French, English, and Hebrew, I am a cosmopolitan and multicultural citizen of the world.
Design is not decoration for me. It is a way to make decisions visible, reduce friction, and earn trust.
If this sounds like the standard you want for your brand, let’s talk!
I believe truth opens doors.
A brand should tell the truth and act simple.
Strategy sets the direction but Design creates desire, and good content turns this desire into action and growth.
VALUES THAT GUIDE MY WORK
Freedom
Be free to disrupt or opt for simple solutions then leave space for initiative.
Creativity
Explore, connect, and propose new angles that become obvious.
Useful beauty
Aesthetics in service of effectiveness and performance.
Clarity is strength
Say it better (not louder) to convince better.
Impact
Measure, learn, improve. Repeat.
Reliability
Keep timelines, mind the details, transfer methods.
LET'S WORK TOGETHER
Ready to make your brand clearer? Every successful move starts with a conversation, and I’d love to learn more about your dreams and goals.
