BRAND AMBITION • marketing for brands that dream bigger
International Brand Strategy Studio
Turn your local product into an international brand opportunity.
The Export Brand Makeover Studio helps food, beverage, beauty, wellness and lifestyle brands adapt their positioning, packaging and message for new markets.
From product story to shelf impact, we help your brand speak the language of the market — before it even says a word.
The Problem
A good product does not automatically travel well.
Many brands enter a new market with the same packaging, the same claims and the same story they use at home. But consumers do not read products in the same way everywhere.
What feels premium in one country may feel ordinary in another. What sounds healthy in one market may sound confusing somewhere else. What looks authentic locally may look unfamiliar internationally.
Export success starts before the first sales meeting. It starts with the way your product is understood.
What we do
We make your product market-ready.
Six practical steps to help your product connect with a specific market, from first impressions to shelf presence and sales conversations.
1.
Market Positioning
Clarify how your product should be perceived in the target market.
2.
Packaging Direction
Identify what needs to change visually, verbally or structurally to increase shelf impact.
3.
Claims & Messaging
Adapt your product benefits to local expectations, language and category codes.
4.
Brand Storytelling
Turn your origin, expertise and product truth into a story that crosses borders.
5.
Retail & Sales Argumentation
Create sharper arguments for buyers, distributors and partners.
6.
Launch Content
Develop the key messages for landing pages, social media, presentations and trade materials.
WHO IS IT FOR
Built for brands with international ambition.
This service is designed for brands preparing to enter, test or grow in a new market.
Food, beverage and FMCG brands
Wellness and lifestyle products
Beauty and personal care brands
Startups and D2C businesses
Israeli brands entering Europe or the US
European brands entering Israel or new export markets
Deliverables
What you receive in your Strategic Makeover Package.
A complete strategic package your team, agency or distributor can act on immediately.
✓ Market perception diagnosis
✓ Positioning recommendation
✓ Packaging and visual direction notes
✓ Messaging hierarchy
✓ Product story rewrite
✓ Claims and benefit recommendations
✓ Retail pitch angles
✓ Social and launch content creative directions
✓ Before / after strategic summary
✓ Action roadmap for your team or agency
✓ Positioning recommendation
✓ Packaging and visual direction notes
✓ Messaging hierarchy
✓ Product story rewrite
✓ Claims and benefit recommendations
✓ Retail pitch angles
✓ Social and launch content creative directions
✓ Before / after strategic summary
✓ Action roadmap for your team or agency
Why this matters
Export is not only logistics.
It is perception.
Before a product can be bought, it has to be understood.
Before it can be preferred, it has to feel relevant.
Before it can become successful abroad, it has to earn attention in a new cultural and commercial context.
Export Brand Makeover Studio helps brands bridge the gap between product quality and market desirability.
Boutique Strategy Practice
Led by international brand and marketing expertise.
Hi, I'm Schlomi Melki, senior marketing and branding consultant with more than 20 years of experience in brand strategy, international marketing, product development, FMCG, export markets, packaging, storytelling and commercial positioning across Europe, Israel, North America and Asia.
I believe that companies with international ambitions need marketing that connects identity, target audience, and business goals, in order to turn local potential into global success.
My approach combines strategic thinking, cultural sensitivity, creative direction and business reality.
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