COLD BREEZE

My work on the COLD BREEZE line was to take a successful Israeli concept to North America and make it feel native to the market. This innovative cold brew range features eco-friendly pyramid tea bags designed to steep in cold water, for a refreshing, flavor-packed experience. We adapted the flavors to local tastes (market survey, tastings sessions), developed new profiles, reimagined the packaging design and messaging, and fine-tuned many small but meaningful details so the product fits naturally into local habits and lifestyles.

For me, working in international markets is more than exporting products. It is about adapting thoughtfully to new cultures and expectations, while staying true to our roots and expertise.