KINNERET DATES

I worked with Kinneret Dates on adapting the original Israeli design to the US and Canadian markets. This included reworking the packaging and copy to highlight the product’s health benefits while fully aligning with local regulations.

For Canada, I managed the added complexity of bilingual (English and French) labeling and layout. The result is a “sunny” and approachable line, with health claims that stand out on shelf and packaging formats that are practical and easy to use.