COSTCO JAPAN/USA

I have had the privilege of leading multiple product launches for Wissotzky Tea at Costco in the United States and Japan. My work spanned the full go-to-market process, from selecting and refining flavors to developing packaging and copy tailored to local tastes, all with the goal of creating strong in-store appeal.

Working for Costco also required careful consideration of logistics and the visual impact of pallet displays. In parallel, I managed social media campaigns and collaborations with local influencers to build awareness, spark curiosity, and drive trial.